The Architecture of Vision provides a framework, methodology, and assessment tools to give your firm the edge while building a collaborative, creative, and consensus-driven growth-focused culture.
The Architecture of Vision provides aspiring and emerging leaders with new insights, direction, and actionable steps to take your career to the next level, based on awareness, acceptance, and action.
Craig Park and Barbara Shuck — Society of Marketing Professional Services Fellows, past national presidents, and SMPS Weld Coxe Marketing Achievement Award recipients — share insights into the nature of leadership and leadership development, providing a framework based on three pillars: Inspiration, Innovation, and Integrity. Aimed at the needs of firms and aspiring leaders, they provide clear, real-world, contemporary examples of becoming more aware, accepting, and actionable as a visionary leader in a professional service firm.
Like an eagle, a true leader does not flee the storm; she rises above it, soaring on the winds of challenge and change. — Anonymous
Current and aspiring leaders will benefit from the insights and practical leadership assessment tools this ground-breaking book provides.
— Thomas E. Smith, Jr., FSMPS, CPSM. SMPS Weld Coxe Marketing Achievement Award Recipient, retired CEO, BonTerra Consulting
An assessment and training on the key traits necessary to be a leader in the A/E/C industry is long overdue. The authors spell out real steps we can implement to grow leaders in our firms.
— Jennifer LaPointe, PE, LEED AP, Owner, Take Flight, LLC
This is not merely a great book on leadership – this is a fresh and highly valuable resource about effective leadership in the A/E/C industry that will transform your career path!
— Scott Braley, FAIA, President, Braley Consulting & Training
The authors reach far beyond conventional leadership teaching by providing research-based, practical insights for today's time-strapped service professionals. It's filled with helpful new ideas, shareable resources, and expert contributor viewpoints.
— Mike Reilly, FSMPS, President, Reilly Communications
Not only does this new book define the traits of effective leadership, but it also offers great tips for practicing and refining your abilities. It is appropriate for any professional looking to bring their A-game to an organization.
— Samantha Sannella, Senior Managing Director, Cushman & Wakefield
Park and Shuck have compiled a roster of compelling voices whose stories are profound. Current and future A/E/C firm leaders will be lucky to have this guide to what it takes to lead.
— Randle Pollock, FSMPS, former SMPS President & Marketer Editor
When you see an eagle, you know a portion of genius — lift your head! — William Blake
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